CRM Health Scan Report

Test Company

50 contacts scanned · 25 companies · Generated March 19, 2026

Overall health grade

57.8 / 100

Health Score

Critical data quality problems require immediate attention.

Test Company's HubSpot contains 50 contacts — industry classification is unreliable. None of these problems are difficult to fix. All of them compound quietly until they become visible in a missed quarter.

Contacts scanned

57.8

Avg confidence score

12%

Need attention

Score distribution

Excellent (80-100)

Good (60-79)

Fair (40-59)

88%

Poor (20-39)

12%

Very Poor (0-19)

Top issues found

100% missing industry data

Industry values are either blank, free-text inconsistencies, or mapped to generic buckets. ICP tier scoring against this data is producing false positives — contacts classified as Tier 1 ICP fit who are not, and Tier 1 contacts being missed.

CRITICAL

12% with unknown seniority level

This issue affects a significant portion of your 50 contacts and should be addressed to improve data quality and downstream automation accuracy.

MEDIUM

Sample records — raw vs. normalized

10 records sampled from the Test Company contact database. Each shows the raw HubSpot field value alongside what the normalization engine produces.

Raw Job Title	Canonical Title	Seniority · Dept	Buyer Persona	Confidence
Salesperson	salesperson Clean — no changes needed	Unknown · Sales	Unknown	45
RevOps	revenue operations Normalized to canonical form	Unknown · Revenue Operations	Unknown	45
v.p. marketing	v p marketing Normalized to canonical form	Unknown · Marketing	Unknown	45
Marketing Manager	marketing manager Clean — no changes needed	Manager · Marketing	Champion	60
VP RevOps	vice president revenue operations Abbreviated prefix expanded	VP · Revenue Operations	Economic Buyer	60
SDR	sales development representative Normalized to canonical form	Individual Contributor · Sales	End User	60
AM	account manager Normalized to canonical form	Manager · Sales	Champion	60
Sales Development Representative	sales development representative Clean — no changes needed	Individual Contributor · Sales	End User	60
founder	founder Clean — no changes needed	C-Level · Executive	Economic Buyer	60
VP of Product	vice president of product Abbreviated prefix expanded	VP · Product	Economic Buyer	60

Field completeness — contact records

Email address

100%

First name

100%

Company name

100%

Job title (any value)

100%

Lead source

100%

Country

96%

Phone

96%

Industry

96%

Recommendations — ranked by effort / impact

Deploy Canon

Run a one-time backfill to normalize all 50 contacts, then activate webhook-driven normalization on every future contact change. Resolves the job title, industry, and lead source issues in a single build. All downstream systems — scoring, routing, segmentation — start reading from canonical fields with confidence scores attached.

EFFORT: Low (1-2 week build) IMPACT: Scoring · Segmentation · Reporting

Learn how Canon works →

~$850

est. annual savings

Next Step

Want this fixed automatically?

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